John heart field hitler biography
Only recently has John Heartfield's work been studied on its own terms, as progressive graphic design. Heartfield's formative training in advertising and experiences with Dada theatricality provided him with the visual tools to affect and persuade viewers to action and critical thinking. Heartfield's pro-communist, anti-capitalist photomontages emerge in a moment of war and revolution, and in dialogue with the late Weimar Republic's commodity culture.
His provocative photomontages aroused both critical acclaim as well as controversy at the time - especially famous are his anti-fascist montages, for which he was persecuted by the Nazis and spied on by Gestapo agents. The capacity of Heartfield's photomontages to provide a technique through which to conceive alternative views of reality is his contribution to artistic practice across the media arts.
This photomontage suggests the dynamic movement of the Republic automotive tire that runs over, crashes against, moves around emphatic slogans, ads, world news, and various Dada nonsense. The cut-out words and images drawn from newspapers, advertisements, and magazines are used to spell non-words, such as "DADA," and project the Dadaist outrage at the status quo its rational norms and values , as seen in the shouting face of the dandy Raoul Hausmann in the bottom left corner of the montage.
This Dada montage intended to playfully jolt the viewer to confront the contemporary moment of social and political crisis. Photomontage enabled the Dadaist Heartfield to allow the news headlines and advertising slogans to speak for themselves in the form of fragmented words and images that conveyed the social turmoil and the cacophony of the urban street of commerce and news.
John heartfield most famous work
The very use of commodities e. An oversized grasping hand energetically confronts the viewer. This popular election poster equates the five fingers of the laboring hand with the number 5 of the Communist Party's electoral list. On the morning of May 13, , commuters, pedestrians, and all city dwellers would have seen this affective poster plastered throughout the urban areas of Berlin, and even on the front page of the Red Flag Die Rote Fahne , Sunday issue, as readers opened the folded paper to its length.
This image unequivocally urged them to vote the party's electoral list. It demonstrates how Heartfield used advertising techniques for the purpose of political persuasion to great effect.